Hospital goes social, puts ‘paper last’ | Healthcare IT News

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In opening its new, flagship hospital in the state capital last month, MaineGeneral Medical Center took a bit of a gamble promoting the a $312 million Alfond Center for Health on Facebook.

“Healthcare tends to lag a little bit in terms of social media,” Nicole McSweeney, director of marketing and communications for MaineGeneral, said. “It really lagged here in Maine.”

MaineGeneral counted down the final 100 days before the Nov. 9 opening of the Alfond Center via Facebook and through a temporary website, Posts included photo galleries, history of MaineGeneral and event listings.

Twitter, however, was not really a consideration given local trends, said McSweeney. “Twitter in Central Maine is not that widely used,” she said.


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